Reporting and Measurement

Automatic Bounce Management

The Automatic Bounce Manager records when emails do not have a valid recipient email address and fail to deliver.
How To Guide | Last Modified 11 July, 2017

Boost Engagement with your Emails

Want to improve the number of people reading your communications? Find out how you can boost your open and click rates by reading our list of top tips for increasing engagement.
Best Practice Guide | Last Modified 4 July, 2017

Click Map Reports

Click Maps let you view a visual heat map of employee click activity, so that you can see what content is most popular with your readers.
How To Guide | Last Modified 5 May, 2017

Create a Content Popularity by Section Report

When creating a custom report, there are several report types to choose from. Use the instructions in this article to create a Content Popularity by Section Report. This is a report showing metrics for a particular article or section on a single or multip
How To Guide | Last Modified 5 May, 2017

Create a Custom Report

Custom Reports allow you to drill far deeper into particular audience segments or statistics that are important to your organisation. Use the instructions here to create your custom report.
How To Guide | Last Modified 3 August, 2017

Create a Summary and Content Popularity Report

When creating a custom report, there are several report types to choose from. Use the instructions in this article to create a Summary and Content Popularity Report. This is a general report showing the results of a mailing (or multiple mailings), and sho
How To Guide | Last Modified 5 May, 2017

Create a Survey Report

When creating a custom report, there are several report types to choose from. Use the instructions in this article to create a Survey Report. This report shows the results of a selected survey.
How To Guide | Last Modified 5 May, 2017

Create a Trending Report across Multiple Accounts and Campaigns

When creating a custom report, there are several report types to choose from. Use the instructions in this article to create a Trending Report across Multiple Accounts and Campaigns. This report shows selected metrics for single or multiple mailings acros
How To Guide | Last Modified 5 May, 2017

Create a Trending Report across Multiple Emails

When creating a custom report, there are several report types to choose from. Use the instructions in this article to create a Trending Report across Multiple Emails. This report shows selected metrics for single or multiple mailings.
How To Guide | Last Modified 5 May, 2017

Create a Trending Report across Multiple Emails filtered by Field or Tag

When creating a custom report, there are several report types to choose from. Use the instructions in this article to create a Trending Report across Multiple Emails filtered by Field or Tag. This report shows selected metrics for single or multiple maili
How To Guide | Last Modified 5 May, 2017

Create an Enterprise Report

When creating a custom report, there are several report types to choose from. Use the instructions in this article to create an Enterprise Report. This report shows total activity metrics per publication in the account and subscriber activity per publicat
How To Guide | Last Modified 5 May, 2017

Delete a Custom Report

Custom Reports allow you to drill far deeper into particular audience segments or statistics that are important to your organisation. Use the instructions to delete a Custom Report.
How To Guide | Last Modified 5 May, 2017

Edit a Custom Report

Custom Reports allow you to drill far deeper into particular audience segments or statistics that are important to your organisation. Use the instructions to edit a Custom Report.
How To Guide | Last Modified 5 May, 2017

Engagement Reports

See what content your readers engage with, and how they interact with your emails.
How To Guide | Last Modified 5 May, 2017

Enterprise Monitor: Activity Overview

The Enterprise Monitor allows the Enterprise user insight into user engagement within their Sub-accounts and includes option to view in chart format.
How To Guide | Last Modified 5 May, 2017

Enterprise Monitor: Send Volumes and Quotas

The key feature of the Enterprise Monitor is to enable the enterprise user to quickly ascertain the number of emails sent by each Sub-account and the percentage of their allocated quota used.
How To Guide | Last Modified 5 May, 2017

Enterprise Settings Explained

The Enterprise Settings area allows you to view/edit the Enterprise account settings, set restricted sender details, view/edit/create new users and roles and even view user logs to monitor detailed activity.
How To Guide | Last Modified 5 May, 2017

Overview Reports

Overview Reports lets you view the results and performance of your Emails at a glance.
How To Guide | Last Modified 5 May, 2017

Platform Reports

See what type of device, email client, web browsers, mobile device and operating system your readers use to view your email communication.
How To Guide | Last Modified 5 May, 2017

Restrict Access to Subscriber Information in Reports

Prevent the users of your account from drilling down to subscriber information in the reporting area.
How To Guide | Last Modified 5 May, 2017

Run a Custom Report

Custom Reports allow you to drill far deeper into particular audience segments or statistics that are important to your organisation. Use the instructions here to run your custom report.
How To Guide | Last Modified 5 May, 2017

Use Google to Track External Links

Surface Poppulo subscriber data through your existing Google Analytics account using the Track External Links feature.
How To Guide | Last Modified 5 May, 2017

What’s the Difference Between Opens and Clicks?

Opens and clicks are two of the most important metrics for measuring content popularity. We explain how Poppulo's system measures each metric, and the difference between the two.
Best Practice Guide | Last Modified 5 May, 2017

Why can't I see the 'Not Opened By' figure in my Reports Overview?

If the 'Not Opened By' figure doesn't appear in your account, use a metric search to target your subscribers.
How To Guide | Last Modified 11 July, 2017

Why do my Content Popularity and Click Map figures not match? 

A common question when viewing Reports is answered in this article.
How To Guide | Last Modified 5 May, 2017