Adding a personalised greeting to your communication is a simple way to capture the attention of your audience and boost relevance. This can been achieved by inserting a content macro which will pull Subscriber data and put it into your Email.
If your newsletter contains a lot of content, you could allow your readers to filter content based on certain topics that they are most interested in - helping to keep your communications relevant and cutting out clutter.
You can personalise the subject line of your email by inserting a macro that pulls Subscriber Field data into the Subject Line. This can make your emails more relevant and more personal to your readers.