Poppulo allows you to create multilingual emails by sending content in multiple languages. This helps you communicate effectively with global audiences and improve engagement across your workforce.
Multilingual emails in Poppulo support different translation methods and ensure each recipient can access content in the appropriate language.
What are multilingual emails?
Multilingual emails allow you to create a single email that can be viewed in multiple languages.
Instead of creating and sending separate emails for each language, you build one email and add language versions. Poppulo then ensures each recipient sees the most appropriate version.
When should you use multilingual emails?
You may want to use multilingual emails if:
- You have employees in multiple countries or regions
- Employees prefer to read communications in their native language
- You want to improve engagement with underperforming audiences
- You need to meet legal or regulatory requirements for language
How multilingual emails work
Multilingual emails are always built using a multilingual template, which supports multiple language versions of the same content.
At a high level, creating and sending a multilingual email follows this process:
- Request a multilingual template from Poppulo Support or services.
- Choose the languages you want to use:
- Create your email in a default language (typically English)
- Add translations using either:
- Send the email:
- In each recipient’s preferred language (if available)
- With options for recipients to switch languages themselves
Translation options
There are two ways to translate your email content in Poppulo.
Email Auto Translate allows you to translate your entire email with a single click.
- Automatically translates content into selected languages
- Uses AI for fast, scalable translation
- Allows you to review and edit translations before sending
- Ideal for time-sensitive or high-volume communications
Learn more: Email Auto Translate
Manual translation allows you to create or paste translated content yourself.
- Use internal reviewers, native speakers, or external services
- Gives you full control over tone and accuracy
- Suitable for sensitive or highly specialized content
Learn more: Create and Translate Emails in Multiple Languages
How emails are delivered to recipients
How a recipient sees your email depends on your People Data setup.
If Preferred Language is available
If your People Data includes a Preferred Language field:
- Each recipient receives the email in their preferred language
- Subject line and preview text are also translated
This provides the most seamless experience.
If Preferred Language is not available
If Preferred Language is not set:
- The email is delivered in the default language
- Recipients can switch language by:
- Using a language selector in the email
- Opening the web version and choosing a language
This ensures all recipients can still access translations.
Learn more: Send Emails by Preferred Language
Understand performance with translation analytics
If you are using Advanced Analytics, you can report on multilingual performance, including:
- Engagement by language
- Which languages are most used
- Whether Auto Translate was used
This helps you understand the impact of multilingual communications and optimize your approach.
Learn more: Advanced Email Reports: Translation Analytics
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Poppulo supports 40+ languages for multilingual emails. The table below lists the languages that are supported for multilingual and Auto Translated emails in Poppulo.
| Language | Accepted Field Value** | Multilingual Template Support | Email Auto-Translate Support |
|---|
| Arabic | ar | On Request* | N |
| Bulgarian | bg | Y | Y |
| Burmese | my | Y | Y |
| Chinese (Simplified) | zh-CN | Y | Y |
| Chinese (Traditional) | zh-TW | Y | Y |
| Croatian | hr | Y | Y |
| Czech | cs | Y | Y |
| Danish | da | Y | Y |
| Dutch | nl | Y | Y |
| English | en | Y | Y |
| Estonian | et | Y | Y |
| Filipino | fil | Y | Y |
| Finnish | fi | Y | Y |
| Flemish | nl-BE | Y | Y |
| French | fr | Y | Y |
| French (Canada) | fr-CA | Y | Y |
| German | de | Y | Y |
| Greek | el | Y | Y |
| Hebrew | he | On Request* | N |
| Hindi | hi-IN | Y | Y |
| Hungarian | hu | Y | Y |
| Indonesian | ind | Y | Y |
| Irish | ga | Y | Y |
| Italian | it | Y | Y |
| Japanese | ja | Y | Y |
| Korean | ko | Y | Y |
| Latvian | lv | Y | Y |
| Lithuanian | lt | Y | Y |
| Malay | ms | Y | Y |
| Norwegian | nn | Y | Y |
| Polish | pl | Y | Y |
| Portuguese | pt | Y | Y |
| Portuguese (Brazil) | pt-BR | Y | Y |
| Romanian | ro | Y | Y |
| Russian | ru | Y | Y |
| Serbian | sr | Y | Y |
| Slovak | sk | Y | Y |
| Slovenian | sl | Y | Y |
| Spanish | es | Y | Y |
| Spanish (Spain) | es-ES | Y | Y |
| Swedish | sv | Y | Y |
| Thai | th | Y | Y |
| Turkish | tr | Y | Y |
| Ukranian | uk | Y | Y |
| Vietnamese | vi | Y | Y |
| Welsh | cy | Y | Y |
Notes: *Right-to-left languages such as Arabic and Hebrew require special consideration. If your organisation requires support for these languages, please discuss this with your Customer Success Manager. ** The Preferred Language field accepts any valid IETF BCP 47 language tag, which uses ISO 639-1 language codes (e.g. fr, de) and optional region identifiers (e.g. fr-CA, nl-BE).
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