Create and Translate Emails in Multiple Languages

Create and translate emails in multiple languages in Poppulo using either Email Auto Translate or manual translation.
 

Before you start

To create a multilingual email, you must have:

• A multilingual template enabled in your account
• At least one additional language configured

If you don’t have these set up, contact your Customer Success Manager.
 

Step 1: Create a new email

1. Go to Overview
2. Click Create New
3. Select Email
   
4. Choose:
   • Email type (Newsletter or Flyer)
   • Your multilingual template
     
5. Enter a title and select a folder
   
6. Click Save and Edit

Step 2: Select languages

Multiple languages are available on each multilingual template. You must select which ones you want to use for your email:

1. Click Settings (cog icon) and choose Email Settings
   
2. Set the Default Language and the Additional Languages you need for this email
   
3. Click Save

Step 3: Create your content

• Add content to your email as normal, starting with your default language (for example, English)
• Add articles, images, subject line, and preview text

Step 4: Translate your content

You can translate the text content your email using one of two methods.

Option A: Use Email Auto Translate (available on certain plans only)

Use this option if you want to translate your email quickly across multiple languages.

1. Click the Translate button
   
2. Select Proceed to Translate
3. Wait for translations to be generated

Your email will now include translated versions for all selected languages.

You can:

• Switch between languages using the language dropdown
  
• Review each version before sending
• Edit any translated content, including text and images

Note: If you click Translate again, it will overwrite any edits you have made.

Learn more: Email Auto Translate

Option B: Add translations manually

Use this option if you need full control over wording or are using internal or external translators.

1. Use the language dropdown to switch to a target language
2. Replace the content with your translated version
3. Repeat for each language as needed

You can:

• Paste translations from external tools or services
• Work with native speakers to review content
• Adjust tone and terminology for specific audiences
• Customize images and components for each language version

Step 5: Customize images by language (optional)

You can customize images and visual components for each language version of your email. This is useful if you want to localize visuals, such as using different mastheads, banners, or imagery for different regions.

To update images by language:

1. Use the language dropdown to switch to a target language
2. Select the image you want to update
3. Replace the image with a language-specific version
4. Repeat for each language as needed

This applies to:

• Article images
• Banners and mastheads
• Other visual components in your email

Each language version can have its own unique images, allowing you to tailor content more effectively for different audiences.

Step 6: Review your email

Before sending:

• Preview each language version
• Send test emails to yourself or reviewers
• Confirm layout, links, and formatting
• Check subject lines and preview text (if applicable)

Step 7: Send your email

1. Click Send and select Approve and Send
2. Complete the standard send workflow:
   • Add subject line and preview text which can be unique per language
   • Confirm sender details
   • Select recipients
3. Click Send Now

What happens when the email is sent?

• If Preferred Language is set in People Data, recipients receive the email in their inbox in their preferred language
• If not, recipients receive the email in the default language and can switch to their preferred version using a language selector or link
  

Learn more: Send Emails by Preferred Language