Audiences allow you to manage and control which emails an employee can receive from a particular Folder. By adding an audience to a Folder, you are limiting the access of that Folder's content to those assigned to the right Audience. When you Import Employees you must Add People to an Audience. When a employee's Audience matches the Folder Audience, they can receive emails from that Folder.
Why Can't I See Audiences in my Account?
If the Audiences option is not visible to you, your account is set to use Simple Audience Management. Simple Audience Management is suitable for accounts in which there is one audience only. This means:
You can send an email from any Folder to any active email adress.
Employees are either active (can be sent emails) or inactive (cannot be sent emails).
If a reader clicks unsubscribe he/she will become inactive and will no longer receive emails from any Folders in the account.
You do not need to add People to an Audience when importing them.
You do not need to set an Audience for any new Folders.
If this is not the right setting for you, and you need to manage multiple Audiences in your account, contact Poppulo Support in order to switch to Advanced Audience Management.