What is an Audience?

« Go Back


Full Story

An Audience is a permission given to a group of People in order to let them receive the Emails you send from the Poppulo Harmony Platform. Typically an entire organisation sends their emails to a single Audience and all emails sent are mandatory. In this case, Simple Audience Management is used. Simple Audience Management is the default in Poppulo Harmony. 

Simple Audience Management:

  • You can send an email from any Folder to any active email addresses in your People area.

  • Employees are either active (can be sent emails) or inactive (cannot be sent emails).

  • All Email are mandatory; a reader cannot unsubscribe or choose to stop receiving Poppulo Harmony emails. 

If an organization needs to manage more than one Audience, or would like to make some of the emails sent optional, Advanced Audience Management might be a better fit. We call this Audiences.

Audiences allow you to limit the access to Emails sent from a Folder to employees assigned to the right Audience. Audiences act as permissions, which are applied to certain emails, and when an employee matches the Folder's Audience they can receive emails from that Folder. You will need to contact Poppulo Support or your CSM to enable Advanced Audience Management.


Advanced Audience Management:

  • You need to Add People to an Audience in order for them to receive emails. (Employees must be added to at least 1 Audience)
  • Add an Audience to a Folder in order for employees in an Audience to receive emails sent from that Folder.

  • Employees will only receive an email if they are in an Audience associated with a Folder. 

  • A Folder can be associated with multiple Audiences. 

  • Some Emails can be optional; employees can unsubscribe or choose to stop receiving the Poppulo Harmony emails.  

  • A  Sign-up Form can be used to allow readers to choose the Audiences they'd like to be be part of. 

To Check What Audience Management is Enabled:

  1. In the People area of your account, choose Audiences from the menu on the left. 
    User-added image
    Note: If you do not see the Audiences option, you are using Simple Audience Management.

Was this article helpful?



Please tell us how we can make this article more useful.

Characters Remaining: 255


Contact Support

Don't see what you're looking for?
Contact our support team who will be happy to answer your query.

Contact Us