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Use Create Agent for AI content creation

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Create Agent

Create Agent is an AI-powered assistant of Poppulo that helps Internal Communications teams create, review, refine, and optimize content using insights from historical communications.
Create Agent is available in the Poppulo email editor, enabling users to generate and refine content directly within the email creation workflow. It is also added as a Microsoft Word add-in to support early-stage drafting. ​Key benefits
Also, one of the key benefits is that it leverages your past Poppulo data. By using previously sent messages, it understands your tone, language, and messaging patterns—so the content it generates feels aligned with your style and requires minimal editing
Create Agent enables you to:
  • Accelerate content creation 
  • Maintain a consistent tone of voice 
  • Reduce manual effort and rework
  • Iterating with multiple stakeholders 

    Use Create Agent in the email editor

    Create agent in the email editor enables you to generate and refine content directly within the email creation workflow.
    1. In the Edit view of an email, select Poppulo AI from the top navigation.
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    The Create Agent pane opens on the right. 
    1. To generate content, select one of the following options: 
    • Create new communication - use when you are starting from scratch or have only a rough idea. It quickly generates a first draft based on a simple prompt.
    • Review communication - use when you already have content and want to improve it. It’s ideal for refining tone, simplifying language, reducing repetition, and aligning the message with your organization’s voice.
    • Or Tell Me What You Need! - use if you have specific query.
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    To generate content using Create New Communication

    1. Select Create New Communication. You are prompted to provide additional details about your requirement. 
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    1. Enter your query in the prompt area. The AI generates content based on your input.
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    1. Review the generated content in the pane.
    • Click Copy to copy the content and paste it into the email text area.
    • If you have already selected a specific text area in the email, click Insert to place the content directly.
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    To generate content using Review communication

    1. Select the content in your email and choose Review communication. When you select the content, the Use this selection as reference option is automatically enabled.
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    1. Click Review in the prompt area. The Create Agent analyzes your content and generates an improved version.
    2. Alternatively, copy content from the email and paste it into the prompt area, then click the arrow button to review it.
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    1. After the review is complete, choose one of the following actions:
    • Copy: Copy the reviewed content and paste it into the email.
    • Insert: Insert the reviewed content directly into the selected text area.
    • Replace: Replace the highlighted email content with the reviewed version.
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    Use Create Agent in Microsoft Word

    Poppulo Create Agent add-in helps you generate and refine content within Microsoft Word. 

    Launch the Create Agent add-in

    Ensure your IT team has installed the Poppulo Create Agent Word Add-in in Microsoft 365. 
    1. Open Microsoft Word document. 
    2. Select My Add-ins
    3. Select Poppulo Create Agent. The Create Agent pane opens and displays the welcome screen.
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    1. Click Sign in with Microsoft.
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    1. To generate content, select one of the following options: 
    • Create new communication - use when you are starting from scratch or have only a rough idea. It quickly generates a first draft based on a simple prompt.
    • Review communication - use when you already have content and want to improve it. It’s ideal for refining tone, simplifying language, reducing repetition, and aligning the message with your organization’s voice.
    • Or Tell Me What You Need! - use if you have specific query.

    To generate content using Create New Communication

    1. Select Create New Communication. You are prompted to provide additional details about your requirement. 
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    1. Enter a query in the prompt area. The AI generates content based on your input. Review the generated content in the pane.
    • Click Copy to copy the content and paste it into the word document.
    • Click Write to insert the content where you have placed the text cursor in the word document.
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    To generate content using Review communication

    1. Select the content in your word document and choose Review communication. When you select the content, the Use this selection as reference option is automatically enabled.
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    1. Click Review in the prompt area. The Create Agent analyzes your content and generates an improved version.
    2. Alternatively, copy content from the word document and paste it into the prompt area, then click the arrow button to review it.
    1. After the review is complete, choose one of the following actions:
    • Click Copy to copy the content and paste it into the word document.
    • Click Write to insert the content where you have placed the text cursor in the word document.

    Best practices for prompts 

    To get the most from Create Agent, focus on being clear, specific, and structured in your prompts.
    • Be explicit about what you want to create: Start with the format and purpose. For example: “Create an employee email announcing [initiative] to [audience]” rather than a vague request. 
    • Include key details upfront: Add context like audience, topic, timing, and desired outcome. Prompts that include details like what is changing, why it matters, and what employees need to do produce stronger drafts. 
    • Guide the tone and style: If you want content to feel consistent, say so. For example:
      “Use our past internal communications to match our usual tone and structure” helps the agent align with your organization’s voice. 
    • Ask for structure, not just content: Specify what the output should include, such as a subject line, opening hook, key points, and a clear call to action. 
    • Iterate to improve results: Treat prompts as a starting point. Refine outputs with follow-up prompts like “make this more concise” or “adjust the tone for a frontline audience.” 

    Example prompts

    Use these as a starting point and adapt them to your needs:
    • Create new communication:  “Create an employee email announcing [initiative] to [audience]. Use our past internal communications to match our usual tone and structure. Include a subject line, opening hook, 3 key points, and a clear call to action.” 
    • Change communication: “Write a change communication email about [new process/system] for [audience]. Explain what is changing, why it is changing, when it takes effect, what employees need to do, and where they can get help.” 
    • Leadership message: “Draft an article in the voice of [leader name] about [topic]. Make it sound human and confident. Include a headline, short introduction, key message sections, and a closing that reinforces why this matters now.” 
    • Review and improve content: “Review this draft and tell me if it matches our usual tone and structure. Identify anything that feels off and suggest a revised version.” 
    Tip: A strong prompt combines what you’re creating, who it’s for, and what success looks like.
     

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