Poppulo Analytics: Mobile Channel

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The Poppulo Analytics Mobile Channel view gives you a high-level look at how your employees are engaging with your Poppulo Mobile content. You can filter the reports on the Mobile Channel; Filter by Campaign or by Date.
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Note: You can Filter by Channel to view other channel data. 

When you choose the Mobile channel, you'll find 4 reports on the left of the screen:  

Mobile Overview

The Mobile Overview gives you a high-level look at how employees are behaving on the Mobile Channel. Choose the Overview Report on the left.
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Note: You can Download the Infographics on the Overview Report.

Mobile Overview
The Mobile Overview gives you quick look at your mobile performance. It includes the Metrics for Visitors, Content Views and Average Time on Page. There's also a small Trend Graph. 
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Reach Graph
The Reach graph gives you insight into your overall reach for your Mobile posts.
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Detailed Metrics
The Detailed Metrics are the numerical representation for how your Mobile Content is performing. 
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  • Metric Name - The name of the Metric being reported on.
  • Metric Number - The total value for this Metric.
  • Trend Information - The % performance of this metric against the last period. 
  • - Gives additional helpful information. 

Mobile Employee Reach

The Employee Reach Report gives you great insight into the percentage of your employee audience that is consuming your Mobile content. Use the Segment drop-down to see the reach for Fields such as Country, or Department and take a look at the Visitors and Non-Visitors. You can Filter by Campaign or by Date, and even switch to another Channel and view this report. 
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Note: Note: You can Export the Employee Reach Table Report

Mobile Content

The Content Report lets you drill into the performance of particular Mobile posts to your app showing Content ViewsAvg. Reading Time, Comments and Likes.
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