Topics allow you to Filtering Content by Reader Preferences. If your newsletter contains a lot of content, you could allow your readers to filter content based on the topics they're interested in. You can still ensure some content appears to all People, but other news items would then appear based on the readers' preferences - helping to keep your communications as relevant as possible.
To Create a Topic:
In the People area of your Account and select Topics from the menu on the left.
Click the New Topic button, in the top right corner of the Topics page.
Enter a Name and Display Title for your new Topic:
- The Name is used to identify the Topic in your account, and is not visible to employees.
- The Display Title is the name that your readers will see listed on a Sign-up/Update Profile Form.
Click Save. You can now link your Topic to your Articles or Sections.