Article

Create a Campaign in Poppulo Analytics

« Go Back

Information

 
Full Story

A Poppulo Analytics Cross-Channel Campaign allows you to plan and execute a genuine cross-channel digital campaign comprised of Email, Social and SharePoint Intranet content. You can measure content across your Intranet, Social and Email Channels, giving you a consolidated view of your digital campaign performance. Results can be viewed at a global campaign level, and also viewed on a per channel, or segmented basis. Once you've created a Campaign, you can Apply it to an Article.

Use the instructions below to create a Cross-Channel Campaign.

 

To Create a Campaign in Poppulo Analytics:

  1. Go to the Plan area, click the New Campaign.
    User-added image

 
  1. Set the Campaign Name and Dates.
    User-added image
    Note: You can add a description to give the other users of your account more information on the Campaign. 

 
  1. Choose an Audience for your Campaign. (Choose between Everybody, Tags and Segments.)
    User-added image
     

    • Instead of all employees, you can use a Tag or multiple Tags including Distribution Lists used as Tags.
      User-added image
      Note: Employees added to a Tag after a campaign is created, may take up to 24 hours to be included in the Audience. 
       
    • The final option, for a more targeted Campaign, choose a Segment(Department, Business Unit, Region, Country), then choose your value(s).
      User-added image
      Note: Combine Segments using the "AND" button. 

       

 
  1. Click Save. Your Campaign will now appear in the list of Your Campaigns. (You can Delete a Campaign)
    User-added image
    Note: An additional step will appear in the Send Wizard when sending your Emails, allowing you to Choose a Analytics Campaign when Sending. You can also Apply an Analytics Campaign to an Article
     

 

 

Was this article helpful?

   

Feedback

Please tell us how we can make this article more useful.

Characters Remaining: 255