An Audience is a group of employees that can receive the Emails you send from Poppulo.
Audiences allow you to manage and control which emails an employee can receive from a particular Folder. When you Add an Audience to a Folder, you are limiting the access of that Folder's emails to those assigned to the right Audience; only employees in that Audience can receive emails from the Folder. When you Import Employees you must Add People to an Audience in order for your employees to be able to receive emails.
Use the instructions below to access your Audiences.
To Access your Audiences:
In the People area of your account, choose Audiences from the menu on the left.
Note: If you do not see the Audiences option, you are using Simple Audience Management.
On the Audiences screen you'll see a list of your Audiences. You can Add an Audience, Edit an Audience or Delete an Audience.