Comms Coach is an AI assistant in Poppulo that helps you improve the effectiveness of your communications. It provides practical, on-demand guidance based on industry benchmarks and Poppulo best practices, helping you make better decisions and improve results.
You can use Comms Coach to:
- Improve email engagement (opens, clicks, read rates)
- Compare your performance against industry benchmarks
- Generate ideas for campaigns and initiatives
- Refine your communications strategy and messaging
- Explain the value and impact of communications to stakeholders
Access Comms Coach
- Log in to Poppulo
- Click the ? (Help) icon in the bottom-right corner
- Select Comms Coach
Sample Prompts
Use Comms Coach by asking direct questions about your communications challenges. Start with one of the examples below and adapt it to your needs.
Improve email engagement
- How can I make internal emails more engaging?
- What are best practices for subject lines?
- How can I improve click-through rates?
Benchmark your performance
- What is the average email open rate for healthcare organisations?
- What is the average click rate across all organisations?
- How does our 60% open rate compare to finance companies?
Generate campaign ideas
- What are creative ways to engage employees on sustainability?
- How can we introduce a new leader to the organisation?
- Provide campaign ideas to promote company values
Explain value to stakeholders
- How could I explain the value of an employee wellness campaign to my CEO?
- What metrics should I present to leadership?
- How do I demonstrate ROI of internal communications?
Tips for Better Results
To get the most value from Comms Coach, ask specific questions and include relevant context such as your goals, audience, or current performance. This helps generate more accurate and useful guidance. You can refine responses by asking follow-up questions, and it’s best to treat the output as a starting point that you tailor to your organisation’s needs.
How Comms Coach Generates Responses
Comms Coach is trained on Poppulo’s expert content, including blog articles, knowledge base content, and white papers, as well as aggregated and anonymised email performance benchmarks across industries. This ensures that responses are grounded in real-world communications practices and reflect broader industry trends rather than generic recommendations.
