Topics allow you to Filter Content Based on Reader Preference. If your newsletter contains a lot of content, you could allow your readers to filter content based on the topics they're interested in. You can still ensure some content appears to everybody, but other news items would then appear based on the readers' preferences - helping to keep your communications as relevant as possible. It's important to note, an employee that has not selected any Topics will see all content.
To allow your readers to filter their content, they'll need to be added to a Topic. You can Add Topics to your Sign-up Form to give people the opportunity to opt-in to a Topic, or follow the instructions below to add your People to a Topic manually.
Choose a Method: