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Campaigns: Apply Campaigns to your Content

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A Poppulo Harmony Campaign allows you to plan and execute a genuine cross-channel digital campaign comprised of Email, Social, Mobile and Feed content. As a result of having Campaigns, all emails sent in Poppulo Email will be tracked and measured. You can

 

To Add a Campaign to an Article:​

  1. Choose a Newsletter and Create or Edit an Article
     

  2. In the Analytics Campaign(s) dropdown, choose one or more Campaigns.
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    Note: You may need to Create a Campaign in order to associate an Article with a Campaign. 
     

  3. Your chosen Campaign will be appear as below; click Save when done. 
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    Note: To avoid the accidental exclusion of Campaigns, and to ensure complete reporting, this is a mandatory field. Choose to include a campaign or actively choose the No Analytics Campaign option.
     

  4. Complete your send as normal. The article will be tracked as part of the chosen Campaign(s). 
Note: In order for the clicks on an Article on the cover page to be tracked within a Campaign, the Article must have a Full Story. If the Article links directly to to an external page, for example SharePoint, the Article metrics will not be included in the Campaign. The clicks on the Article will still be tracked however, but not within a Campaign.  
 
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To Add a Campaign when Sending:​

  1. Start the process to Send your Email.
     

  2. When you reach Step 4, the additional step in the Send Wizard, choose a Campaign to associate your email with. (You may need to Create a Campaign.)
     
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    Note: To avoid the accidental exclusion of Campaigns and to ensure complete reporting, this is a mandatory field. Choose to include a Campaign or actively choose the No Analytics Campaign option to proceed with your send.
     

  3. Complete your send as normal. The Email will be tracked as part of the chosen Campaign. You can View a Campaign Activity Report to see the results.

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To Add a Campaign to a Feed or Mobile Post

  1. Add or Edit a Feed Post.
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  2. Select Campaigns on the right. Click on the drop-down to select a Campaign.User-added image

  3. Save or Publish your post. You can view your Advanced Multichannel Reports: Campaigns to see the results.

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