Advanced Analytics

Advanced Analytics, also known as Advanced Email Reports, gives you deeper visibility into how your email communications perform across your organization. These reports go beyond standard metrics to help you understand engagement trends, optimize campaigns, and make more data-driven decisions.

What you can do with Advanced Analytics

With Advanced Email Reports, you can:

• Track performance trends across multiple campaigns over time
• Understand audience engagement at a deeper level
• Identify what content and channels are most effective
• Use visual insights like heatmaps to refine your communications strategy

Explore the reports

Advanced Analytics includes several report types, each designed to answer different questions about your email performance:

• Email Overview
  Get a high-level view of overall email performance and trends.
• Performance Report
  Analyze key engagement metrics and compare performance over time.
• Campaigns Report
  Drill into individual campaign results to understand what’s working.
• Send and Open Heatmaps
  Visualize when emails are sent and opened to optimize timing.

Getting started with Advanced Analytics

Use the videos below for a quick walkthrough of each report and how to use it effectively: