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Add a Personalised Greeting to your Email

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Adding a personalised greeting to your communication (e.g. Hi John) is a great way to capture the attention of your readers and increase engagement. Inserting a content macro lets you tap into your employee data and pull this data into an email.

For Example, when sending to johne@cubicorp.com, you can start your articles with "Hi John", pulling 'John' from the First Name data field. The instructions for adding a personalised greeting to your email are below. You can also personalise your email's subject line or personalise the sender details to further increase user engagement and capture the attention of your readers. 
 

To Add a Personalised Greeting: 

  1. Edit an Email (or an Event).
     

  2. In a Newsletter Email, Edit an Article to include the greeting.
    User-added image
    Note: You can add a content macro to any Rich Text Area on the cover-page of a Newsletter, Flyer or Event. 
     

  3. Place your cursor where you'd like the greeting to go. Then, click the Insert Content Macro icon in the Content Editing Toolbar.
    Insert Content Macro

 
  1. Choose Field and First Name in the drop-downs. Then, click 'Ok'.
    Insert Content Macro
    Note: Add text to the or default to'  field Add "everyone", "reader" or "colleague" for example. This default  text will appear if your employee First Name data field does not have a value.

 
  1. Your personalised greeting will appear as HTML code; e.g. Hi ${subscriber.field('name.firstName')!''}. 
    User-added image
    Note: Don't forget to add a comma after the macro. 

 
  1. Click 'Save' to confirm the changes. 

    When sending your Email, Poppulo will use the code to pull your employee's first name into the email; ensuring each employee receives a version of the communication addressing them by their own name. (You can use this feature to pull in other types of Data too. Personalise your emails with City, Department or Job Title, for example.)

    Note: You can preview your email as a specific employee to see the personalisation in action.

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