Topics allow you to Filter Content by Reader Preference. If your newsletter contains a lot of content, you could allow your readers to filter content based on the topics they're interested in. You can still ensure some content appears to everybody, but other news items would then appear based on the readers' preferences - helping to keep your communications as relevant as possible.
To allow your readers to filter their content, they'll need to be added to a Topic. Adding Topics to your sign-up forms gives your readers the opportunity to opt-in to a Topic, you can also Apply Topics to your People; use the instructions below to Add Topics to a Sign-up form.
Adding Topics to a Sign-up Form:
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Go to the People area and select Sign-up Forms from the menu on the left.

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Click the name of the Sign-up form you wish to add your Topics to or create a sign-up form.

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Click the Special Field button.

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In the Field Type drop-down, select Topics.

Note: If you cannot see an option to add Topics, Create a Topic. If the Topics functionality is not enabled in your account, contact Poppulo Support.
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Enter a Label and Description (these will be seen by your employees), then choose the Topics to add.

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Click Save to return to the Sign-up form. You will see the Topics in place.
Note: You can drag and drop the Topics to re-order the way they appear on your form.
- Click Save to save your changes.