Subject lines are a vital part of any email communication. They’re the first message your audience will see in their inbox. A clear, compelling subject line can help your communication stand out from the clutter.
See our tips below to ensure you’re making a great first impression with your subject lines:
Say What’s in the Email
Don’t waste hours thinking of a witty subject line. Being direct and stating what is in the email is far more effective (in fact, one study found that a clear subject line gets 541 per cent more clicks than one that’s clever).
Let Employees know if they Need to do Something
If your message includes an important call to action, state Action Required at the start of the subject line to capture attention. Your readers will know something is required from them and will be more likely to engage.
Keep it Brief
Try to keep your subject line to 50 characters or less. Any more and the rest of your message might be cut off in certain email clients.
Make it Personal
Using ‘you’ or ‘your’ can have a big impact. ‘Important Changes to Your Pension’ is likely to have a bigger impact than ‘Important Pension Changes’.
Let your Audience know it will be Relevant
Communicating to a particular segment of your readers? Try calling them out specifically in the subject line. They’ll be more likely to open your message if they think it’s relevant to their role.
Try A/B Split Testing your Subject Line
Poppulo’s A/B Split Test allows you to test three different subject lines to see which gets the most effective open rate. You’ll have access to powerful metrics showing what subject lines your audience respond to best.